I agree. I read most of this as an internally facing focus. I feel like now days we are so cynical. You can't take pride in your work, or want to do a good job because you'll just be "doing it for corporate profit". To me, it's more internally focused, learning and building for your own benefit, because you want to know more or do it a bit better. I think the big thing is that you're not competing against anyone else; rather, you're just trying to do and be a bit better than who you were.