Generally people have a work ethic and want to do good work that gets recognized as such. So it's somewhere _between_ "just to get paid" and "align with company goals".
It absolutely sucks if you want to do good work and that doesn't align with company goals or doesn't get you paid (since most people need money). Those three things are not always reconcilable and I have seen how people can break if this creates an area of tension.
> It absolutely sucks if you want to do good work and that doesn't align with company goals.
It's particularly bad if you otherwise love your coworkers, your immediate manager, and what the company does enough to stick around indefinitely, but come find you're never actually allowed the opportunity to "do the right thing", because there's instead just always something else more pressing pushed on you. You'll never get the chance to fix the big problems that you see solutions to. You realize that for everything else you appreciate about your position, you're still just a cog in the machine. Then you feel depressed and slip into some negative developer stereotype.
It absolutely sucks if you want to do good work and that doesn't align with company goals or doesn't get you paid (since most people need money). Those three things are not always reconcilable and I have seen how people can break if this creates an area of tension.