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$ or in this case MRR, is the easiest comparable thing. The question “How big is your agency/business?” Is often very nuanced and tedious to explain.

It would probably take me 30+ seconds of boring conversation to get to the point. Humans optimize and now you have $xx / month. It’s easy to understand exactly where I am in my journey, how much “stuff” goes on in the day to day and the types of problems I have.

I like talking to people that are doing six figures a month, it gives me insight into the problems that I hope to one day have. Like a child looking up to their bigger brother. But also, they’re often very direct and insightful with the problems that I’m dealing with.

Not like they have the cake recipe I’m trying to make, but they can adapt their advice to my experience and tell me what temperature I should set my oven.



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