The explanation for point 1 is point 3. If the people involved were not terminally online and felt the need to share every single one of their immediate thoughts with the public they could have likely settled this behind closed doors, where this kind of stuff belongs.
It's not actually news, it's entertainment and self-aggrandizement by everyone involved including the audience.
Considering CEO2 rebelled next day and CEO3 allegedly said he'll quit unless board comes out with truth, doesn't provide much confidence in their adulthood.
The board not saying what the hell they were on about was the source of the whole drama in the first place. If they had just said exactly what their problem was up front there wouldn't have been as much to tweet about.
It's not actually news, it's entertainment and self-aggrandizement by everyone involved including the audience.