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My theory is that we're all just WAY less interesting than we think we are.

Male, 40+? A bit more likely than the average human to have a mini mid-life crisis and decide to buy an electric guitar.

These platforms suggest SO many ads to us that even if 99% of the suggestions are total junk that we ignore without even registering, the 1% that represent a lucky roll of the dice still really stick in our memories.



If you can come up with this heuristic, you can bet your ass that some ML model can come up with something much better.




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