When coming up with a name for something, the significance of the name should be the first thing that comes to mind, not the opposite thing or a thing that requires explanation. When people say the name of your tool, you won’t always be there to explain it.

Discord comes to mine although I know it's a play on Eris (Free Net), same as Slack is a nod to Uncle Bob

>The name Discord was chosen because it "sounds cool and has to do with talking", was easy to say, spell, remember, and was available for trademark and website. In addition, "Discord in the gaming community" was the problem they wished to solve.

I didn't get this, can you tell me more?

Exactly, it needs to be an "Ah, of course" moment from the first second

Apollo, Veritas, or Aletheia/Alethia.

Reverse Psychology, I like it but still makes you wonder no?