Top consumerism right here: being proud of a purchase.
I don't know who started this, I only remember that one could be proud of an achievement or of making something. Being proud of purchasing something; it just sounds as impossible as drinking space shuttles.
Nobody was talking about "being proud of purchasing something". What you replied to was an allusion to some people being proud of refusing to buy an Apple product.
The phrase "swallow your pride" is literally a call to abandon pride as a motivating factor.
I never mentioned Apple. Sure, proud of _not_ purchasing is another level of this, and then _accusing_ someone of being proud to (not) purchase rounds the circle I guess.
I don't know who started this, I only remember that one could be proud of an achievement or of making something. Being proud of purchasing something; it just sounds as impossible as drinking space shuttles.