How would you suggest splitting up a heavily vertically integrated company, like eg Apple?

Does Google search become a paid subscription product in your vision of separation of search vs ads?

Companies have been split up before, and such acts are nuanced and often company specific. One logical thought is that existing companies would be handled differently than newer companies venturing where they should not.

I have no detail on what precisely need be done, typically that's where experts chime in. And no, that does not invalidate my opinion.

If for example, I get food poisoning regularly from the food I buy at a supermarket, then something must be done. The problem must be fixed. The food must be rendered safe. Which means "food producers must provide safe food" is a sensible response, and then food experts enact.

So back to Apple and Google? They're broken, as all synergistic orgs are. And yes this needs to be dealt with.

But you're missing something more important. I did not specify only them, but just general division for all corporate entities. This is much larger than Google or Apple or cable companies.

Playing devils advocate, the real problem is that such solutions enacted solely on the US stage only won't work. Instead it will simply shift power to externals. You'd need to get most countries on the planet to comply, else a competitive edge would be lost in the US.

Apple TV can be separate, as can their music stuff. Other than that I'm not sure.