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> All the pro-cloud talking points... don't persuade anyone with any real technical understanding

This is a very engineer-centric take. The cloud has some big advantages that are entirely non-technical:

- You don't need to pay for hardware upfront. This is critical for many early-stage startups, who have no real ability to predict CapEx until they find product/market fit.

- You have someone else to point the SOC2/HIPAA/etc auditors at. For anyone launching a company in a regulated space, being able to checkbox your entire infrastructure based on AWS/Azure/etc existing certifications is huge.



You can over-provision your own baremetal resources 20x and it will be still cheaper than cloud. The capex talking point is just that, a talking point.


As an early-stage startup?

Your spend in the first year on AWS is going to be very close to zero for something like a SaaS shop.

Nor can you possibly scale in-house baremetal fast enough if you hit the fabled hockey stick growth. By the time you sign a colocation contract and order hardware, your day in the sun may be over.


> You have someone else to point the SOC2/HIPAA/etc auditors at.

I would assume you still need to point auditors to your software in any case


You do, which makes it very nice to not have to answer questions about the physical security of your servers.




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