I suspect it's because it's a label put onto the workhorse of modern crime syndicates, not a vanity title like a gangs have. It's a web of disparate barely connected mercenary dots, so I imagine most people in "The Com" don't actually realise it's a phenomenon that has been named, and that they are a part of it.
I think I am wrong about this. I am seeing mixed opinions about how much and what kind of crime "The Com" covers, I'm probably too out of the loop to comment further to be honest.
