Education marketing is the trench warfare of marketing. Unless you are a big conglomerate, this is a terrible strategy. "Finding people who are searching for a solution" is maneuver warfare. It's the best strategy, and the only one that should be employed by SMEs. OP is looking for 100 people when in reality they should be looking for 5 people who already know they want the solution you are offering. If the product/service works, these five people will become sales reps for you. NB. The trick is not selling the product to these five people. It is finding these five people.