No but look

> We found a 32% increase in subculture perception, which indicates that expressive design makes a brand feel more relevant and “in-the-know.” We also saw a 34% boost in modernity, making a brand feel fresh and forward-thinking. On top of that, there was a 30% jump in rebelliousness, suggesting that expressive design positions a brand as bold, innovative, and willing to break from convention.

I was positive that this was satire, but no that's genuinely right there in the post.

Google became a trillion dollars satire

> willing to break from convention

By following this new shiny convention!

That's disruption, baby!

This reeks of "Defiant Jazz"

I am a little afraid to ask but what is a "jump in rebelliousness"?

It means a trillion dollar company is affirming people’s dissatisfaction with the status quo for even more $$$.

While destroying the meaning of rebellion - which we could use a bit of right now.

Rebelliousness appears to be one of the emotion metrics they used to score the designs.

It's the new way hipsters use their fingers to push the buttons with their fingers. It's magical or something.

And they quantified each of those gains down to two full decimal places of precision!

So google has been tracking rebelliousness since when that today they have a 30% historical comparison?

I think that’s the comparison between the traditional and the new design

It doesn't look bland to me at all. Most of the examples look like a failed Linux rice.

The colors scheme are like the definition of bland, theres zero punchy contrast, there's nothing popping. They show super smooth squiggly line as a "contrast" to a straight line in the play progress. Wow so brave, much courage

Feels tame and bland - and I have no problem with, in fact I don't really want my phone OS GUI to be radical. But just don't sell me BS about how this is bold and how it induces emotional response :D