Thanks for sharing. The growth part that Joel writes about is very interesting.
One of the most important things about Crossing the Chasm/Inside the Tornado is knowing where your company and your market are in the TALC. At first blush it'd seem like you always have to hurry to grow or else you end up crossing the chasm too late and are relegated to monkey status forever. However, when you mix in some insight from Innovator's Dilemma, you see that you get a new market TALC curve whenever the market's primary feature requirement changes. So for a "mature market" like photography, we are trying to figure out what the next shift in feature needs will be, and hopefully pivot and cross the chasm to catch that wave.
One of the most important things about Crossing the Chasm/Inside the Tornado is knowing where your company and your market are in the TALC. At first blush it'd seem like you always have to hurry to grow or else you end up crossing the chasm too late and are relegated to monkey status forever. However, when you mix in some insight from Innovator's Dilemma, you see that you get a new market TALC curve whenever the market's primary feature requirement changes. So for a "mature market" like photography, we are trying to figure out what the next shift in feature needs will be, and hopefully pivot and cross the chasm to catch that wave.