If you used it yourself, even if only to ask out loud whether the performance is acceptable enough not to require the extra work, you'd hear it all the time. Be the change you want to see!

> optimising

Usually followed by "stock holder value"

And to the tech staff, some out of context and misunderstood quote from semi technical management which starts with the word "Premature"

Yeah. I'm all for sprints to start focusing on optimizations and bug smashing instead of just barreling down the road of profitability while the middle managers hold a gun to your head.