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Same reason they set prices at $49.95


No. The reason $49.95 works because $4x.xx price on first look looks better than $5x.xx price ($50.00).


And 4xxxx vs 5xxxx imported cars doesn’t accomplish the same thing in a headline? Sounds more palatable to people who are already against the idea


My wife falls into that trap


I once had someone at a store ask me what something cost, and then got a blank stare back when I said "$90". I had to 'correct' myself and say "$89.99". We all live in very different worlds.




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