Having driven an electric car (not Tesla, Nissan Leaf) I can say that they are pretty awesome and this article is spot on with my thoughts about how you get people to switch to electric, make it normal and everywhere and people will begin to buy. I disagree with the article with regards to people not caring about the fact it's electric, they will because of the finite, hard stop, don't get it wrong range limitation. Although the claims of 300 miles for the Model S is far greater than the LEAF that I drove (18 months old, 80 miles with climate control on as it was -5 outside)