One key advantage that is often overlooked and undermarketed for electric cars is they have a superior preformance and experiance than internal combustion (IC) cars. The Model S has a 0-60 time comparable to a Porche 911 Carrera or a BMW M3, is quite a bit faster accelerating than the (non-AMG) Mercedes S-Class, and knocks the socks off a BMW 5xx. The problem is I don't think the value translates into the $25-35,000 car market.