"so if I described it as a dashboard-of-patio11's-brain would it be so wrong?"
Frankly - yes, you would be wrong. Not that these companies won't face commoditization like the rest of software, but they aren't simply dashboards - they're tools for managing all aspects of online and offline marketing. That includes email, landing pages, on-site forms, reporting, Salesforce integration, notifications/alerts, lead scoring, et al. There is a lot going on.
Frankly - yes, you would be wrong. Not that these companies won't face commoditization like the rest of software, but they aren't simply dashboards - they're tools for managing all aspects of online and offline marketing. That includes email, landing pages, on-site forms, reporting, Salesforce integration, notifications/alerts, lead scoring, et al. There is a lot going on.