The security advantage of this over SMS would appear to be that SMS could be intercepted. Err... okay...
The practicality advantages are that it can sign you in with a single button press, and that it works places that have wifi but not mobile reception (while SMS works places with phone reception but no wifi/data).
The practicality advantages are that it can sign you in with a single button press, and that it works places that have wifi but not mobile reception (while SMS works places with phone reception but no wifi/data).