I don't know, I posted this to generate a discussion.
Thinking logicaly there has to be something to it - if a given person is exceited to level X he will call his friends and tell them about it. If he excited to level of 0.75 X he may send them an email. What if he is excited to 0.1 X? How can we make a good use of that person's modest excitement?
If you writing a twitter app this is relatively easy - nudge the user to twit to all their friends about that particular app. The barrier is very low in this case.
If you are writing a facebok app you can also use pre-canned social graph.
But what if e.g. you are writing an iPhone app? What can you do to convince people on a given level of excitement to talk about your app with others?
This is quite useful, but I challenge your assertion that nothing can be done for an app that is not inherently viral.
I am not looking for a miracle here. Since I already have a stream of prospects I don't really need a VC>1, I'll be happy if each normal sale ended up bringing in one extra viral sale - this would double my revenue.
Thinking logicaly there has to be something to it - if a given person is exceited to level X he will call his friends and tell them about it. If he excited to level of 0.75 X he may send them an email. What if he is excited to 0.1 X? How can we make a good use of that person's modest excitement?
If you writing a twitter app this is relatively easy - nudge the user to twit to all their friends about that particular app. The barrier is very low in this case.
If you are writing a facebok app you can also use pre-canned social graph.
But what if e.g. you are writing an iPhone app? What can you do to convince people on a given level of excitement to talk about your app with others?