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I think we're stuck in a culture of "friend scarcity". When meeting people in meat-space, you don't have the time capacity to be able to make deep, meaningful relationships with a lot of people. Facebook gives the illusion of giving you more time to engage friends on a deep level. You're not socializing in a work setting, you're chewing the fat over goofy cat pictures. You're (ostensibly) keeping up with "how are the wife and kids". And because our brains are wired to expect that to be a scarce resource, we gather as many "friends" as we can on Facebook.

It's also probably a learned response from us having gone through the early days of social networking. There just weren't as many people total on the internet back then. If there was a person you knew and they also had internet access, and they also used Facebook, it was somewhat more of a rare thing than it is today. You friended them because, again, you understood the Facebook friend to be a semi-scarce resource and human brains are hardwired to hoard scarce resources.

So now that we live in an era where sugary, salty, fatty foods and Facebook friends are no longer scarce resources, we gorge ourselves on them and have become obese as a result. "Facebook-friend-fat".

Sounds like it's time to cut out the empty calories and start exercising. Get rid of the people who post vapid shit, regardless of how well you think you know that person (how many times do we hear people make excuses for not eating better because it's uncomfortable?). And start posting better content of your own. One tends to get out what one puts in.



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