>Facebook doesn't want you to have a good user experience: Facebook wants you to have a Facebook Experience. One that they control and provide, with information they get to choose, and other people get to buy.
This. They want to control not just your experience, but your information, so they can package it up neatly and sell it. Advertisers can get both your information, but they also know how advertising -- at least on Facebook -- will be presented.
This. They want to control not just your experience, but your information, so they can package it up neatly and sell it. Advertisers can get both your information, but they also know how advertising -- at least on Facebook -- will be presented.