I'm sorry, but I feel like you've got some major problems, here.
1) There's no context on your wife. Hospitalized recently? For what? Cancer? Stubbed toe? And birthday cards... Help how? If I were in the hospital for something serious, I'm pretty sure I wouldn't care one whit about receiving cards from people who knew nothing about me.
2) You say below "the current favor is for my wife." Really? You made a site to solicit birthday cards for your wife and plastered a Mother Theresa quote on it to give it the veneer of a charity? This feels weird.
3) I'm all for using the power of social media to help people. If this is really your goal, then you need to work on your execution. Having the internet send a bunch of anonymous birthday cards to someone they don't know is cute, but it's a very low-level form of helping. Think of ways to leverage social media to really put into action the Mother Theresa quote you're using. What you're asking people to do is not "love." "Love" is not sending a card to someone you don't know. Love is something deeper.
1) There's no context on your wife. Hospitalized recently? For what? Cancer? Stubbed toe? And birthday cards... Help how? If I were in the hospital for something serious, I'm pretty sure I wouldn't care one whit about receiving cards from people who knew nothing about me.
2) You say below "the current favor is for my wife." Really? You made a site to solicit birthday cards for your wife and plastered a Mother Theresa quote on it to give it the veneer of a charity? This feels weird.
3) I'm all for using the power of social media to help people. If this is really your goal, then you need to work on your execution. Having the internet send a bunch of anonymous birthday cards to someone they don't know is cute, but it's a very low-level form of helping. Think of ways to leverage social media to really put into action the Mother Theresa quote you're using. What you're asking people to do is not "love." "Love" is not sending a card to someone you don't know. Love is something deeper.