I watched the video, and don't understand the value-add here. Our team uses a number of tools, chiefly Pivotal, and we've never had a problem. Everyone knows what they need to do before releasing because they have Pivotal stories, and then when the weekly release comes it's not a big deal—the guy running the deploy sends out a warning email, it gets deployed to staging, there's a few hours of buffer for people to notice any kinks, and then it gets deployed to prod.

@tsm, thanks for the feedback. The purpose of this Ask:HN is to help us validate if there is a market for our product, and your comments are appreciated.