I suspect that the goal was to show the author's personality. The word that comes to mind is playful. This is a book for 5 to 7 year olds. You want it to be playful to capture children's attention and imagination. Judging from number of sexist comments around this was misinterpreted in number of wrong ways. Fortunately, as the campaign numbers proved there are many people who believe in the presented idea and in Linda being able to deliver a great book that will inspire kids to learn even more about the technology!
"The word that comes to mind is playful. This is a book for 5 to 7 year olds. You want it to be playful to capture children's attention and imagination."
To play Devils Advocate, the video was not intended for children. Unless even the kids in the Bay have their hands on fat stacks of cash.