It's not the music, but it's the experience. It's something that's been lost in recent times, for the most part.

I have a large collection (circa 3,000 lps). For me, listening was seldom just about the music. The packging can set the scene. Take a Lemon Jelly lp - it folds out into 6 sides of beautiful hand craft art, before you get to the music.

Yes. But this physical thing, of which there is only one, or the act of releasing this physical thing, is the "artwork" in question, beyond the music.

So it's a really artistic, $5,000,000 album cover? Or a public performance piece?