Perhaps the Fire phone is targeted a new segment that neither Android nor iPhone.
People that aren't interested in the high end features of smart phones as they are now - people who might even choose a flip phone - but will spend money shopping for traditional items.
Some studies say iOS users (as a whole) are more willing to spend money through their phone than other demographics, but are they willing to spend on what Amazon is selling? This seems to refer mostly to musics, apps.
Cover the internet/messaging basics, offer quick & easy support, make traditional shopping easy - plus add price comparisons and you may tap a large non-tech segment.
People that aren't interested in the high end features of smart phones as they are now - people who might even choose a flip phone - but will spend money shopping for traditional items.
Some studies say iOS users (as a whole) are more willing to spend money through their phone than other demographics, but are they willing to spend on what Amazon is selling? This seems to refer mostly to musics, apps.
Cover the internet/messaging basics, offer quick & easy support, make traditional shopping easy - plus add price comparisons and you may tap a large non-tech segment.