It just seems so trivial, both in terms of the item being targeted and the workaround, in comparison to the presentation of the website with its custom domain and all, that it most likely has some satirical element to it.
Domains are cheap, and some people just have a flair for the dramatic. I think the satire here is that Keurig spent a lot of money on drm, and it was broken with a $0.01 piece of scotch tape.
I'm wondering if the average k-cup consumer would even try this or just buy cups that work. I know a lot of people that have antivirus protection, but never press the button to actually scan. It is simple, but they don't do it.
