If GUI's were not inherently ambiguous, the article would not have been written and we could all use hamburgers or ribbons or live tiles or material design and call it a day. But GUI's are and users have to deal with arbitary assumptions that are orthogonal to the business context.
If finding flights is a case of search, then we can look at Google. It uses text to maximize expressiveness. It uses progressive refinement rather than precise query to produce better results, e.g. maps results based on partial addresses. Google is understands that search has intrinsic ambiguity and that natural language is the best tool we have for dealing with it...and the hieroglyphs are not.
If finding flights is a case of search, then we can look at Google. It uses text to maximize expressiveness. It uses progressive refinement rather than precise query to produce better results, e.g. maps results based on partial addresses. Google is understands that search has intrinsic ambiguity and that natural language is the best tool we have for dealing with it...and the hieroglyphs are not.